Director GTM & MOPS w Warszawa, Mazowieckie sprżedam

Purpose & Overall Relevance for the Organization: Drive & ensure cross category business & brand success through the development & execution of an optimal go-to-market (GTM) plan, within the trategic (commercial & marketing) framework set by Europe & Cluster General Manager. Key Responsibilities: Create, lead & execute the cross-category cluster Go-To-Market plan (brand adidas) Delivering across KPIs, based on Business Unit (BU) Europe brief. Support the team to drive the category Master group. Own cross category cluster integrated Business Plan (IBP) marketing view. Brief, feedback BU Europe on cluster needs (products, local range, Special Makeup Unit (SMUs), Forecast, price, segmentation, mark-up …). Tailor & execute Europe category plan (distribution, enablers, tools, etc.). Precise with local sales team, category champions the channel assortments for respective category: range plans, volume plan, in season trading. Ensure cross category definition of local allocation split by Europe by channel, account and doors in collaboration with team & sales. Manage execution & implementation of segmentation topics within cluster based on Global & European framework (e.g. destination doors, retailor segmentation list). Drive the definition & execution of local GTM plan from “the handover” to Sales & Marketing Meeting (SMM) including previews & pre-lines. Ensure a smooth interaction process with key customers. Maintain & provide regular cross category analysis through Europe or local reports (sell-through, orderbook, market share, etc.) to contribute to strategic planning and measure efficiency & commercial success. Be ambassador of the GTM team within the cluster and towards Europe (brand adidas) Be the lead marketing point of contact internally & externally for strategic planning, cross category GTM topics and GTM process. Closely cooperate with sales, brand & omnichannel management to define & execute a fully aligned cross category, cluster GTM plan. Coordinate the cross category seasonal Inputs approach into Europe, raising consumer, business & brand needs & opportunities for the cluster, relying on market analytics and business case approach. Collaborate regularly with Europe to identify business opportunities in the cluster and to maximize consumer satisfaction, net sales and profitability (within Europe and Cluster strategic parameters) Own the execution of the GTM process locally in collaboration with Marketing Operations Europe & local sales organization. Execute and manage the cluster GTM process from “the handover” to sales launch including previews & pre-line process. Ensuring smooth key customers interaction process. Manage the Marketing Operations team (brands adidas Reebok) Budget, manage, order, maintain and track samples in alignment with Europe and Brand Director. Own Showroom concept following strategy & guidelines. Use or tailor Europe sell-in tools. Ensure local system maintenance. Manage direct reports and team members Ensuring a high-performance work culture. Mentor and develop team members. KPIs: Net Sales Net Margin / Go-in Margin Sell out Key Relationships: Cluster Senior Leadership Team BU Europe Key retailer Brand teams Sales teams Europe Brands: Business Units, Marketing Operations, Merchandising Europe Functions: Finance/ Demand Planning, Business Development Knowledge, Skills and Abilities: Pro-active (engaging & impact-oriented) mindset, ability to think end-to-end Ability to work in a fast-paced environment with different international cultures Business mindset: Very good numerical and analytical skills, experience in finance High influencing skills and ability to make fact-based decisions Good communication (both written and verbal) and facilitation skills (small and large groups) especially when interacting with different levels of business Manager with advanced cross functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories Consumer-focused with deep product and range understanding with an excellent understanding of balancing brand and commercial aspects to build channel specific GTM solutions Strong organizational skills Passionate about sports, preferably BU specific with knowledge of the sport Requisite Education and Experience / Minimum Qualifications: University degree in business, ideally with marketing and sales focus or equivalent professional experience 6-8 years of Category Management / Ranging/ Merchandising Experience, cross-functional marketing and/or sales experience 3 years leadership experience Fluent in English (writing and verbal)

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